brandguided.com/doa/diycolors-5v1.0 · October 2026
Contents
01Brand03
02Logo08
03Colour17
04Typography23
05Graphic language28
06Imagery32
07
DiycolorsBrand GuidelinesBrand03
brandguided.com/doa/diycolors-5v1.0 · October 2026
01
Brand
01.1 About
01.2 Mission, vision, promise
01.3 Values
01.4 Voice
DiycolorsBrand GuidelinesBrand04
brandguided.com/doa/diycolors-5v1.0 · October 2026
01.1
About Diycolors
A web studio that converts your uploaded photo or character into print-ready colouring pages, bound into a book for gifting.
3 outputsprint at home, delivered, or sell
Photo-ledyour face, pet or character becomes the page
Gifting-firstfor birthdays, Christmas and milestones
DiycolorsBrand GuidelinesBrand05
brandguided.com/doa/diycolors-5v1.0 · October 2026
01.2
Mission, vision, promise
For African gift-givers who want a personal, screen-free present, Diycolors is the custom colouring studio that turns their own photos into a printed book: photo-led pages, print-at-home or delivery, and books they can sell.
Mission
Give every family in Africa a gift that keeps hands busy and phones down.
Vision
A colouring book on every celebration table in Africa, drawn from the people who matter.
Promise
Your photo becomes a book you can colour.
DiycolorsBrand GuidelinesBrand06
brandguided.com/doa/diycolors-5v1.0 · October 2026
01.3
Values
What we hold to, in every decision and every line we write.
01
Personal
Every page starts with a photo, pet or character that belongs to the buyer.
02
Handmade
We draw thick outlines a child's crayon can fill without frustration.
03
Warm
We speak to aunties, grandparents and parents like a friendly neighbour.
04
Simple
Upload, pick, print — three steps, no design skills needed.
DiycolorsBrand GuidelinesBrand07
brandguided.com/doa/diycolors-5v1.0 · October 2026
01.4
Voice
A warm, crafty auntie with a pencil behind her ear. She knows kids, loves colour, and tells you the next step in one breath.
We are
Playful, not silly
Warm, not sugary
Handcrafted, not rough
Clear, not blunt
✓ Say
Turn Kofi's grin into a birthday book he can colour at the table.
✕ Not
Unlock a next-generation AI-powered creative experience.
DiycolorsBrand GuidelinesLogo08
brandguided.com/doa/diycolors-5v1.0 · October 2026
02
Logo
02.1 Primary logo
02.2 Concept
02.3 Clear space & minimum size
02.4 Placement & sizing
02.5 Lockups
02.6 Colour versions
02.7 Logo on colour & photography
02.8 Misuse
DiycolorsBrand GuidelinesLogo09
brandguided.com/doa/diycolors-5v1.0 · October 2026
02.1
Primary logo
Our signature. Use it from the master files; never redraw it.
DiycolorsBrand GuidelinesLogo10
brandguided.com/doa/diycolors-5v1.0 · October 2026
02.2
Concept
Three steps from form to meaning.
01 · Form
Scribble Letterforms
The mark is a playful wordmark built from thick, rounded black outlines, resembling friendly bubble letters filled with bright colours.
02 · Structure
Tool & Block
An angled pencil icon punctuates the text, mirrored by the sturdy rounded-square monogram 'd' that houses the letter and tool icon.
DiycolorsBrand GuidelinesLogo11
brandguided.com/doa/diycolors-5v1.0 · October 2026
02.3
Clear space & minimum size
Keep generous space around the logo on every side.
xxxx
Minimum · horizontal
24 px · 10 mm
DiycolorsBrand GuidelinesLogo12
brandguided.com/doa/diycolors-5v1.0 · October 2026
02.4
Placement & sizing
The logo sits in a corner, at a set share of the width, with its clear space kept. Never centred in a busy layout, never smaller than the minimum size.
A4 letter
Top left, 45 mm wide, 15 mm from the edges. Logo at 22% of the width.
Social post
Bottom left, 216 px wide, inside the 60 px safe area. Logo at 20% of the width.
DiycolorsBrand GuidelinesLogo13
brandguided.com/doa/diycolors-5v1.0 · October 2026
02.5
Lockups
One artwork, arranged for the space. Pick by the space, never by taste.
horizontal
Default: headers, documents, signage and wide spaces.
icon
Small or named spaces: app icon, favicon, avatars.
DiycolorsBrand GuidelinesLogo14
brandguided.com/doa/diycolors-5v1.0 · October 2026
02.6
Colour versions
Full colour on light backgrounds; one-colour versions everywhere else.
Full colour on light
Reversed on dark
On primary
On accent
DiycolorsBrand GuidelinesLogo15
brandguided.com/doa/diycolors-5v1.0 · October 2026
02.7
Logo on colour & photography
Full colour on light grounds, the white version on dark ones. On photos, use a calm area or a dark overlay so the logo keeps its contrast.
On Primary · version for dark grounds
On Secondary · full colour
On Accent · full colour
On Neutral · full colour
DiycolorsBrand GuidelinesLogo16
brandguided.com/doa/diycolors-5v1.0 · October 2026
02.8
Misuse
Never do any of these. If in doubt, use the master file as it is.
Don't stretch or squash the logo
Don't apply colours outside the brand palette
Don't place the logo on cluttered backgrounds
DiycolorsBrand GuidelinesColour17
brandguided.com/doa/diycolors-5v1.0 · October 2026
03
Colour
03.1 Palette
03.2 Tints & proportions
03.3 Colour pairings
03.4 Accessibility
03.5 Colour in interfaces
DiycolorsBrand GuidelinesColour18
brandguided.com/doa/diycolors-5v1.0 · October 2026
03.1
Palette
Every value, for screen and print. Proof Pantone and CMYK against a swatch book before printing.
56%Primary
primary
HEX #141414
RGB 20 20 20
CMYK 0 0 0 92
9%Secondary
secondary
HEX #6E62FE
RGB 110 98 254
CMYK 57 61 0 0
7%Accent
accent
HEX #FFC430
DiycolorsBrand GuidelinesColour19
brandguided.com/doa/diycolors-5v1.0 · October 2026
03.2
Tints & proportions
How much of each colour a typical layout uses, and the tints for charts and backgrounds.
56%
9%
7%
17%
6%
7%
Primary
100%#141414
80%#434343
DiycolorsBrand GuidelinesColour20
brandguided.com/doa/diycolors-5v1.0 · October 2026
03.3
Colour pairings
Every text colour on every background, measured. ✓ works for body text (4.5:1 or more), ◐ for large text only (3:1), ✕ never.
on Primary
on Secondary
on Accent
on Neutral
on Neutral 2
on Extra
Primary
Aa
DiycolorsBrand GuidelinesColour21
brandguided.com/doa/diycolors-5v1.0 · October 2026
03.4
Accessibility
Contrast ratios (WCAG 2): AA needs 4.5:1 for body text, AAA 7:1. Large text (24 px and up) needs 3:1.
Aa
Black on Neutral
9.12:1 · AAA
Aa
Neutral on Black
9.12:1 · AAA
Aa
Neutral on Primary
8.89:1 · AAA
Aa
Primary on Neutral
8.89:1 · AAA
Aa
Black on Accent
11.86:1 · AAA
Aa
DiycolorsBrand GuidelinesColour22
brandguided.com/doa/diycolors-5v1.0 · October 2026
03.5
Colour in interfaces
The primary colour marks the one main action on a screen. Everything else stays in the neutrals, so that action is always easy to find.
DiycolorsHome · Explore · Account
Your photo becomes a book you can colour.
Email address
Get startedLearn moreContact us
✓ Saved✕ Something went wrongNew
DiycolorsBrand GuidelinesTypography23
brandguided.com/doa/diycolors-5v1.0 · October 2026
04
Typography
04.1 Primary typeface
04.2 Secondary typeface
04.3 Hierarchy
04.4 Type in use
DiycolorsBrand GuidelinesTypography24
brandguided.com/doa/diycolors-5v1.0 · October 2026
04.1
Primary typeface: Baloo 2
Headlines, big numbers and short statements.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 $&%@?!
700 — Diycolors400 — Diycolors
DiycolorsBrand GuidelinesTypography25
brandguided.com/doa/diycolors-5v1.0 · October 2026
04.2
Secondary typeface: Nunito Sans
Body text, interface and data.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 $&%@?!
400 — Diycolors500 — Diycolors700 — Diycolors
DiycolorsBrand GuidelinesTypography26
brandguided.com/doa/diycolors-5v1.0 · October 2026
04.3
Hierarchy
DisplayBaloo 2 700 · 72/72Your photo becomes a book you can colour.
H1Baloo 2 700 · 48/53Your photo becomes a book you can colour.
H2Baloo 2 700 · 32/37Your photo becomes a book you can colour.
H3Baloo 2 700 · 24/29Your photo becomes a book you can colour.
DiycolorsBrand GuidelinesTypography27
brandguided.com/doa/diycolors-5v1.0 · October 2026
04.4
Type in use
Big contrast in size, little in weight. Headlines short, body text left-aligned and never wider than about 70 characters.
Personalised gifts and custom colouring booksYour photo becomes a book you can colour.A web studio that converts your uploaded photo or character into print-ready colouring pages, bound into a book for gifting.Headline Baloo 2 700 · body Nunito Sans 400 · caption Nunito Sans 400
Personal“Give every family in Africa a gift that keeps hands busy and phones down.”
DiycolorsBrand GuidelinesGraphic language28
brandguided.com/doa/diycolors-5v1.0 · October 2026
05
Graphic language
05.1 Layout grid
05.2 Patterns
05.3 Iconography & illustration
DiycolorsBrand GuidelinesGraphic language29
brandguided.com/doa/diycolors-5v1.0 · October 2026
05.1
Layout grid
Every layout sits on columns with fixed margins and gutters. Edges of text, images and the logo line up with the columns.
DiycolorsBrand GuidelinesGraphic language30
brandguided.com/doa/diycolors-5v1.0 · October 2026
05.2
Patterns
Devices drawn from the mark. One device per layout.
DiycolorsBrand GuidelinesGraphic language31
brandguided.com/doa/diycolors-5v1.0 · October 2026
05.3
Iconography & illustration
Iconography
01 Draw icons with the same 4px rounded outline as the wordmark.
02 Give each icon one flat brand colour fill: Deep Ink, Paper Light or Charcoal only.
03 Keep icons to one object: a pencil, a crayon, a book, a parcel, a photo corner.
04 No thin-line icons, no 3D, no emoji substitutes.
Illustration
01 Use thick black outlines on Paper Light, sized for a child's crayon to fill.
02 Colour with flat Deep Ink, Paper Light and Charcoal patches — never shaded or textured.
Draw African family scenes: a grandmother reading on a Lagos balcony, children colouring on a mat in Accra.
DiycolorsBrand GuidelinesImagery32
brandguided.com/doa/diycolors-5v1.0 · October 2026
06
Imagery
06.1 Photography
06.2 Treatments
DiycolorsBrand GuidelinesImagery33
brandguided.com/doa/diycolors-5v1.0 · October 2026
06.1
Photography
IMG__AuntieAn auntie in a Lagos flat handing a freshly printed colouring book to a seven-year-old at a birthday table.
Real families
Show African parents, grandparents, aunties and uncles handing a book to a child. Shoot in homes in Lagos, Nairobi or Accra.
IMG__TwinsTwins on a woven mat in Accra sharing a fat pack of crayons over an open Diycolors book.
Daylight, warm
Use window light from one side. Keep shadows soft and skin tones true. No flash, no harsh rim light.
DiycolorsBrand GuidelinesImagery34
brandguided.com/doa/diycolors-5v1.0 · October 2026
06.2
Treatments
Add a photo to see this treatment
Block-crop
Crop images into rounded squares matching the monogram block radius.
Add a photo to see this treatment
Multiply
Multiply line-art pages over Paper Light so outlines stay crisp against the background.
Add a photo to see this treatment
Duotone
Duotone secondary images in Deep Ink and Paper Light to keep the grid calm.
Add a photo to see this treatment
DiycolorsBrand GuidelinesApplications35
brandguided.com/doa/diycolors-5v1.0 · October 2026
07
Applications
07.1 Business cards · Letterhead & envelope
07.2 Email signature · Social posts
07.3 Story & avatar · Signage
07.4 Merchandise · Digital product
DiycolorsBrand GuidelinesApplications36
brandguided.com/doa/diycolors-5v1.0 · October 2026
07.1
Business cards · Letterhead & envelope
Business cards
DiycolorsBrand GuidelinesApplications37
brandguided.com/doa/diycolors-5v1.0 · October 2026
07.2
Email signature · Social posts
DiycolorsBrand GuidelinesApplications38
brandguided.com/doa/diycolors-5v1.0 · October 2026
07.3
Story & avatar · Signage
DiycolorsBrand GuidelinesApplications39
brandguided.com/doa/diycolors-5v1.0 · October 2026
07.4
Merchandise · Digital product
Merchandise
One mark per item, placed where it is seen first. Print in a Pantone match, never CMYK.
DiycolorsBrand GuidelinesPrint specifications40
brandguided.com/doa/diycolors-5v1.0 · October 2026
08
Print specifications
08.1 Colour & materials
08.2 Production
DiycolorsBrand GuidelinesPrint41
brandguided.com/doa/diycolors-5v1.0 · October 2026
08.1
Colour & materials
Colour
CMYK
Pantone C
Pantone U
Primary
0 0 0 92
≈ 419 C
≈ 419 U
Secondary
57 61 0 0
≈ 2725 C
≈ 2725 U
Accent
0 23 81 0
≈ 123 C
≈ 123 U
Neutral
59 0 58 20
≈ 802 C
≈ 802 U
Neutral 2
DiycolorsBrand GuidelinesPrint42
brandguided.com/doa/diycolors-5v1.0 · October 2026
08.2
Production
Item
Trim (mm)
Bleed
Safe area
Colour
Deliver as
Business card
85 × 55
3 mm
5 mm
CMYK + Pantone
PDF/X-4
Letterhead
A4 210 × 297
3 mm
10 mm
CMYK
PDF/X-4
Compliments slip
210 × 99
3 mm
8 mm
CMYK
PDF/X-4
Envelope
DL 220 × 110
—
10 mm
CMYK or 1 spot
PDF/X-4
brandguided.com/doa/diycolors-5
v1.0 · October 2026
Applications
35
08Print specifications40
✓ Say
Thick lines. Fat crayons. No crying at the kitchen table.
✕ Not
Our cutting-edge algorithm optimises stroke vectorisation for synergy.
03 · Meaning
Creative Play
It says this business turns personal photos and characters into tangible, customizable colouring books meant for fun and gifting.
Screen / slide
Top left, 230 px wide, 80 px from the edges. Logo at 12% of the width.
One colour black
One colour white
On Neutral 2 · full colour
On a photo · over a dark overlay
Don't rotate the wordmark or monogram
Don't remove or alter the thick black outlines
Don't add shadows, gradients, or glows
Don't separate the pencil from the wordmark
Diycolors
Don't substitute the custom lettering
RGB 255 196 48
CMYK 0 23 81 0
17%Neutral
neutral
HEX #53CC56
RGB 83 204 86
CMYK 59 0 58 20
6%Neutral 2
neutral
HEX #F2502C
RGB 242 80 44
CMYK 0 67 82 5
7%Extra
accent
HEX #21B0F1
RGB 33 176 241
CMYK 86 27 0 5
60%
#727272
40%#A1A1A1
20%#D0D0D0
10%#E8E8E8
Neutral
100%#53CC56
80%#75D678
60%#98E09A
40%#BAEBBB
20%#DDF5DD
10%#EEFAEE
Aa
◐ 4.2
Aa✓ 11.6
Aa✓ 8.9
Aa✓ 5.2
Aa✓ 7.5
Secondary
Aa◐ 4.2
Aa
Aa✕ 2.7
Aa✕ 2.1
Aa✕ 1.2
Aa✕ 1.8
Accent
Aa✓ 11.6
Aa✕ 2.7
Aa
Aa✕ 1.3
Aa✕ 2.2
Aa✕ 1.5
Neutral
Aa✓ 8.9
Aa✕ 2.1
Aa✕ 1.3
Aa
Aa✕ 1.7
Aa✕ 1.2
Neutral 2
Aa✓ 5.2
Aa✕ 1.2
Aa✕ 2.2
Aa✕ 1.7
Aa
Aa✕ 1.4
Extra
Aa✓ 7.5
Aa✕ 1.8
Aa✕ 1.5
Aa✕ 1.2
Aa✕ 1.4
Aa
Accent on Neutral
1.3:1 · Fail
• Never set Accent text on Neutral (1.3:1).
Main action#141414 · Buttons for the one thing to do next. One per screen.
Text & icons#111111 · Body text, icons, secondary buttons and borders.
Background#53CC56 · Pages and cards. White for inputs.
Highlight#FFC430 · Badges, charts and small highlights — never text on light.
BodyNunito Sans 400 · 16/24
A web studio that converts your uploaded photo or character into print-ready colouring pages, bound into a book for gifting.
CaptionNunito Sans 500 · 12/17A web studio that converts your uploaded photo or character into print-ready colouring pages, bound into a book for gifting.
Your photo becomes a book you can colour.
Format
Size
Columns
Margins
Gutter
Guide page
1400 × 900 px
12
56 px
16 px
A4 portrait
210 × 297 mm
6
15 mm
5 mm
Social post
1080 × 1080 px
6
60 px
20 px
Story
1080 × 1920 px
4
60 px, 250 px top and bottom
20 px
Web page
1440 px wide
12
80 px
20 px
Scribble Fill
Fill wordmark letters with flat Deep Ink, Paper Light or Charcoal blocks — one colour per letter, never gradients.
Pencil Marks
Use short angled pencil strokes as dividers and corners. Strokes stay 4px thick and rotate 15 degrees only.
Rounded Monogram Block
The 'd' monogram sits in a rounded square with 12px corner radius. Keep it on solid Paper Light or Deep Ink, never on photos.
03
04 Keep faces simple and joyful — two dots for eyes, one curve for a smile.
IMG__Grandfather
A grandfather in Nairobi reading a custom colouring book aloud on a sunlit balcony.
A touch of brand
Include Deep Ink or Charcoal in every frame — a cushion, a crayon box, a wrapper on the table.
IMG__ChildA child's hands filling a bubble-letter page with a blue crayon, shot close in warm window light.
Product in context
Show the open book on a kitchen table, a car seat or a celebration mat with crayons mid-stroke.
Avoid: Stock photos of foreign families or non-African rooms. · Screens, tablets or phones replacing the printed book. · Studio white backgrounds with no home context. · Smudged, messy or damaged books that make the product look cheap.
Dark-fade
Fade hero photos into Deep Ink on one edge to carry Paper Light wordmark text.
Logo on the front, details on the back. One logo per side.
Letterhead & envelope
Logo top left, contact details in the footer, body text in the text typeface.
Email signature
Name, role and one link. The logo sits under the name, never above it.
Social posts
One message per post: a brand statement or one number. Logo small, bottom left.
Story & avatar
Photos fill the frame; the logo sits in the safe area, 250 px from the edges.
Signage
The logo on the brand colour, at the top, big enough to read from 10 m.
Digital product
Brand colour for the main action only; everything else in neutrals.
0 67 82 5
≈ 172 C
≈ 172 U
Extra
86 27 0 5
≈ 299 C
≈ 299 U
Item
Stock
Finish
Business card
350gsm uncoated board
Rounded-corner trim, Deep Ink wordmark, matte varnish front
Letterhead
120gsm uncoated white
Single-colour Deep Ink wordmark, Pencil Marks rule at the footer
Envelope
120gsm kraft or uncoated
Deep Ink monogram block on the flap, no tint flood
Signage
5mm foamex board
Deep Ink background with Paper Light wordmark, 15 degree pencil rule border
Tote / merch
12oz natural cotton canvas
Screen-printed Deep Ink monogram block, 100mm square
Flyer
A5 148 × 210
3 mm
5 mm
CMYK
PDF/X-1a
Poster
A2 420 × 594
5 mm
15 mm
CMYK
PDF/X-4
Roll-up banner
850 × 2000
5 mm
40 mm
CMYK
PDF/X-4
Social post
1080 × 1080 px
—
60 px
RGB
PNG / JPG
Story
1080 × 1920 px
—
250 px top and bottom
RGB
PNG / MP4
Artwork: 300 dpi; fonts outlined or embedded; rich black C60 M40 Y40 K100 for large areas, 100K for body text; minimum 6 pt text and 0.25 pt lines; logos from the master files only; merchandise matched to Pantone, never CMYK.