Make it theirs. Colour it in.
diycolors turns your photos, characters and wildest ideas into a coloring book that’s truly yours, to print at home, have delivered, or sell.
About
A web studio that converts your uploaded photo or character into print-ready colouring pages, bound into a book for gifting.
Mission. Give every family in Africa a gift that keeps hands busy and phones down.
Vision. A colouring book on every celebration table in Africa, drawn from the people who matter.
Logos
Keep generous space around the logo on every side.
Minimum size. At least 24 px wide on screen and 10 mm in print.
Scribble Letterforms. The mark is a playful wordmark built from thick, rounded black outlines, resembling friendly bubble letters filled with bright colours.
Colours
Copy any value with one tap.
6 colours. Tap any value to copy it.
Values
- Primary · #141414 · CMYK 0 0 0 92
- Secondary · #6E62FE · CMYK 57 61 0 0
- Accent · #FFC430 · CMYK 0 23 81 0
- Neutral · #53CC56 · CMYK 59 0 58 20
- Neutral 2 · #F2502C · CMYK 0 67 82 5
- Extra · #21B0F1 · CMYK 86 27 0 5
Typography
Baloo 2 for headlines, Nunito Sans for everything else.
Weights
- Baloo 2 · heading · 700, 400
- Nunito Sans · body · 400, 500, 700
Type scale
- Display · Baloo 2 700 · 72/72
- H1 · Baloo 2 700 · 48/53
- H2 · Baloo 2 700 · 32/37
- H3 · Baloo 2 700 · 24/29
- Body · Nunito Sans 400 · 16/24
- Caption · Nunito Sans 500 · 12/17
Guidelines
Keep generous space around the logo on every side.
Don’t
- Don't stretch or squash the logo
- Don't apply colours outside the brand palette
- Don't place the logo on cluttered backgrounds
- Don't rotate the wordmark or monogram
- Don't remove or alter the thick black outlines
- Don't add shadows, gradients, or glows
- Don't separate the pencil from the wordmark
- Don't substitute the custom lettering
Voice
A warm, crafty auntie with a pencil behind her ear. She knows kids, loves colour, and tells you the next step in one breath.
We say: Upload a photo. We draw the outlines. You colour it in.
We avoid: No jargon like innovative, seamless, empower or leverage. No invented awards or customers. No guilt, scarcity or countdown pressure on gift-givers.
Playful, not silly.
Documents
Read them in your browser or download a copy.
In the kit
4 logo files · 6 colours · 2 typefaces
Downloads
Every logo, colour and document in one ZIP.
Contact
Your photo becomes a book you can colour.